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Intellectual -Property
Intellectual property in e-commerce: What should businesses pay attention to?
Doing business in the network environment, businesses need to understand the basic concepts of domain names, the content of a website and related intellectual property (IP) rights, namely trademarks in the process of doing business online commerce.


According to the Industrial Property Information Center (The National Office of Intellectual Property of Vietnam), in today's world, being present in the online world is just as important in the physical market. Having a dedicated website has now become essential in business strategy. In fact, in many cases, the website of a business or individual becomes the first point of contact for interested people (potential customers, partners, investors, franchisees), etc). In addition to providing information, many businesses are also using their websites to conduct commerce business online.

This article will introduce the most important concepts when businesses do business in the network environment. At that time, businesses need to understand the basic concepts of domain names, about the content of a website and related intellectual property (IP) rights, namely trademarks in the process of online commerce busines. The information in the article is translated and compiled based on the publication “HANDBOOK ON IP COMMERCIALISATION Strategies for Managing IPRs and Maximising Value - Handbook on commercialization of intellectual property, intellectual property management strategies and maximizing value."

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