According to a recent report of the Vietnam E-commerce Association (VECOM), despite the epidemic, Vietnam's e-commerce industry has experienced a strong growth period of up to 20%. The report of Amazon together with research company AlphaBeta also shows that the scale of Vietnam's e-commerce is currently worth about 3 billion USD, but only accounts for 1% of export revenue, showing that this has a lot of room for development. This study also estimates that Vietnam's cross-border e-commerce revenue will reach 11 billion USD by 2026.

According to Amazon Global Selling's statistics, there are 5 categories that Vietnamese sellers are doing very effectively, which are household appliances; kitchen products; clothing fashion; health care and personal care products; and tools for home repairs and small home gadgets. “The unique advantage of Vietnam and products from Vietnam is that it is environmentally friendly, has a unique design and is different from products of other countries. Hopefully in the future, there will be some changes in the product so that more Vietnamese can successfully launch on amazon.com,” said Mr. Seong.

In fact, Vietnamese goods still face many barriers in complying with standards and regulations, such as export regulations or documents and procedures. Brand protection is also a painful problem for Vietnamese businesses. Mr. Seong emphasized that on Amazon there are billions of products and therefore copying and selling at cheap prices will not be attractive to customers and also difficult to compete. The fact that the seller knows how to protect customers, protect the brand, and meet the standards of other countries will increase the trust of customers, thereby developing all export goods from Vietnam.