The objective of the project is to build, exploit and develop Thanh Dat Clean Rice brand, thereby contributing to improving the value and competitiveness of products on domestic and foreign markets. Specifically, the Project Management Board aims to improve the capacity of brand identity, trademark establishment, management and development for farmers and agencies implementing brand management and exploitation activities; brand positioning for Thanh Dat Clean Rice products in the minds of consumers; transparency of the information system and the origin of products, thereby creating consumer confidence; gradually bring the brand closer to consumers, improve product quality, build a solid foundation to assert and develop Thanh Dat Clean Rice brand.

Overview of the approval

The project's implementation content includes: capacity building training on brand identity, establishment, management and development; building a brand identity system of Thanh Dat Clean Rice; building information channel on Thanh Dat Clean Rice brand; communication to develop Thanh Dat clean rice brand.

Expected results from the project: successfully developing the brand identity system of Thanh Dat Clean Rice; information channel on Thanh Dat Clean Rice; product information storage system; Information about Thanh Dat Clean Rice is widely shared on the media and etc.

Project Management Board

The Project Evaluation Council highly appreciates the practical meaning that the Project brings, and comments on some issues for the Project Management Board to finalize and the Project approved by the Council.