Areca sticky rice is grown in Ninh Binh and many neighboring localities for many years. Now, it has the quality characteristic of fragrant, sticky, and is favored by many people. From areca glutinous rice source, it is possible to process areca sticky rice wine, rice products, and areca sticky rice cakes.

Currently, products are widely grown in many districts in the area, such as Kim Son, Hoa Lu, Nho Quan, Gia Vien and etc with a total area of over 3,000 hectares. The establishment, management and effective development of the certification mark "Ninh Binh areca glutinous rice" helps improve the reputation and prestige of Ninh Binh areca sticky rice, and products to the market to ensure quality stability, accurate in terms of origin and protected by law.

On the other hand, the introduction of the "Ninh Binh areca glutinous rice" trademark requires the technical process of growing, packaging and preserving rice products of standarded quality, contributing to the introduction and promotion of products widely inside and outside the province.

The announcement of the certification trademark "Ninh Binh Areca sticky rice" will create a premise to promote production and business development, create motivation for producers to improve production, quality and value of products. Thence, in order to continue developing the brand "Ninh Binh areca sticky rice", Ninh Binh Department of Cultivation and Plant Protection needs to continue to raise awareness, more fully about the importance of preserving and developing the certification trademark "Ninh Binh Areca sticky rice"; well organized and operated the management tools built to bring products to numerous consumers. In addition, organizations and individuals participating in the use of trademarks must strictly and fully comply with the issued documents in order for products to circulate in the market to ensure quality, have full trademark and labels verified origin.