The objective of the project is to build and develop the collective brand of Con Son community tourism; Proposing solutions to improve the quality of Con Son community tourism products; Proposing a system of solutions to develop the Con Son community tourism brand into a strong brand; Proposing action plans, policy implications for the development of the Con Son community tourism brand.

It is expected that when the project is completed, the project will bring specific results and products: Certificate of registration of the collective trademark of Con Son community tourism; Con Son community tourism brand identity system; Provide solutions to improve the quality of Con Son community tourism products; Provide materials to raise awareness and skills for people to participate in community tourism; Providing solutions to develop Con Son community tourism brand into a strong brand; Action programs, policy implications for the development of the Con Son community tourism brand.

The Council will consider choosing organizations and individuals with sufficient conditions, capacity and experiences to implement the project, ensuring that when the project is completed, it will contribute to improving the capacity of the tourism team in the direction of modernizing, diversifying products and types of tourism in accordance with the potential and advantages in Con Son, making a brand of community tourism for the people of Con Son.

This is an approved project under the Can Tho City Intellectual Property Development Program, implemented in 2023.